Online Revenue
Year-on-year online revenue up 140% within two quarters of launch — with returns flat.
Case Study · United Kingdom 🇬🇧 · Premium E-commerce
A Shopify-grade custom storefront that made the label feel as premium online as it does on the rail — and grew online revenue 140%.
The Challenge
Atelier Marlowe’s collections sell out in London boutiques, but online the label lived in an off-the-shelf theme: slow galleries, a four-step checkout and a mobile experience that undercut the price point.
The brief: a storefront with the pace of Shopify and the feel of a fashion editorial — without losing a single order in the migration.
The Approach
Every collection, margin and drop-off point mapped before a single pixel was designed.
Typography-led layouts that let photography breathe — lookbook first, product grid second.
A Shopify-grade storefront with zero-downtime migration of catalogue, customers and orders.
The four-step checkout collapsed into one; upsells, bundles and thresholds tested weekly.
The Solution
Editorial lookbooks, a one-step checkout and merchandising built to lift every order.
The Results
Online Revenue
Year-on-year online revenue up 140% within two quarters of launch — with returns flat.
Faster Checkout
One-step checkout with express wallets cut completion time by two-thirds and rescued mobile conversion.
Average Order Value
Complete-the-look merchandising and bundle logic more than doubled the average basket.
It finally feels like walking into one of our boutiques. Orders are bigger, checkout is instant, and the site sells the brand — not just the stock.
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